Cameron Mackintosh's BETTY BLUE EYES is to close at the end of September as it is struggling to cover its costs.
Betty Blue Eyes at the Novello Theatre, will close on September 24 after a run of just six months. Originally booking until January 28th 2012, the producer has announced the run will close early.
Cameron Mackintosh stated, "It is very curious - after such amazing reviews and positive word of mouth, no-one knows the real reason why Betty couldn’t find a bigger audience. We have been consistently playing to just over 50% but it just isn’t enough to cover the costs. Of course I am disappointed but I’m not despondent, I am enormously proud of Betty. I know that she will eventually have her day and another life."
The statement also added, "It seems that the prevailing economic uncertainties nationally are leading audiences to take less risks on spending their money on new and unknown work and to seek refuge in safe and familiar titles and material. It is, perhaps, significant that Les Misérables and The Phantom of the Opera continue to play to packed houses every night."
BETTY BLUE EYES at the Novello Theatre closes on Saturday 24 September 2011. Customers who booked past that date will be contacted to obtain a refund or an exchange to an earlier performance.