The internet has been instrumental in driving down the price of London theatre tickets and also increasing the number of theatregoers visiting London. This is because many theatre ticket agents offer half price theatre tickets and discounted theatre packages.
Although theatre ticket prices have generally increased higher than the rate of inflation over the past few years, the number of outlets selling London theatre tickets has increased resulting in more competitive pricing and the ability for theatre productions to reach a larger audience.
Nowadays, it’s easy to check ticket availability, seating location, compare ticket prices and check the theatre seating plans online. This means that consumers can make an informed choice about what theatre tickets to buy, provided, of course, they are careful only to use official ticket agents, specifically those ticket agents who are members of S.T.A.R., the Society of Ticket Agents and Retailers whose members are recognised by Westminster Council, the Society of London Theatre, the Office of Fair Trading and the London tourist board.
Well-known ticket agents like Ticketmaster, LondonTheatreDirect.com, lastminute.com are members of S.T.A.R. which means they abide by the S.T.A.R. guidelines. It is therefore important that to avoid being scammed, to buy tickets from a reputable theatre ticket agency.
There are lots of different deals available online including half price theatre ticket offers, 2 for 1s and meal deals. Amazingly, some ticket offers are available for the best and most famous West End shows including London musicals Billy Elliot, Blood Brothers, Chicago, Dreamboats and Petticoats and the brand new musical, Flashdance. Other shows that have half price tickets or discounted tickets available include Grease, La Soiree, Legally Blonde and Les Miserables. Even Oliver!, Sister Act, Stomp, Sweet Charity and We Will Rock You have discounted tickets available from official ticket agents.
Some shows like Disney’s The Lion King, The Mousetrap and Mamma Mia never offer ticket discounts, but you can sometimes benefit from no booking fee offers or tickets where pre-theatre dinner is included, the so-called theatre meal deal.
It is always a good idea to check official ticket agent’s websites to see what ticket deals are available before booking theatre tickets. The theatre box offices can sometimes provide tickets at a reduced price on the day of the performance, but it’s often not a good idea to wait before you book tickets and advisable to make your ticket booking in advance to ensure you benefit from the best available seats and learn about all the half price theatre tickets
that are available online.