The Michael Ball Show will be broadcast every weekday over the summer, and will see Ball interview celebrities as well as rising talent.
The new show has been described as “a topical mix of entertainment, discussion and showbiz glamour” by ITV.
Ball said: “I’m hugely excited to be joining ITV at such an exciting time for the channel. This show is a great challenge, which I hope will be lots of fun and feature lots of old friends as well as some new ones. I’m really looking forward to getting started”.
ITV director of factual Alison Sharman described Ball as one of the country’s “best-known and loved entertainers” adding that, “his personality and charm will shine as he brings this new show to our summer schedule packing it with all the style of variety our daytime viewers enjoy.”
It’s likely that lots of stars of London musicals and plays will appear in the new show, so lots of extra publicity for London’s Theatreland.