West End Theatre Bookings
Posted on 6 July 2011
Making West End theatre bookings via the internet can seem an easy option but can cause the unwary to trip up. What should you know about booking West End theatre tickets?
Firstly make sure you are booking for the West End!! Yes, it seems obvious but with so many shows out on tour or playing all over the world…when you google the show you are trying to book for and don't take your time, it does happen that you can end up booking for the show somewhere else! Did you really want to go see Thriller in Scotland? Who should you book your London theatre tickets with? With so many touts out there, always check you are booking with an official agent. One good sign to look for is an agent that shows they are part of STAR. What is STAR? Society of Ticket Agents and Retailers. STAR is a self-regulatory body operating within guidelines supported by, amongst others, the Office of Fair Trading, the British Tourist Authority, the London Tourist Board, Westminster Council and the Society of London Theatre. Members of STAR have an agreement that they will not charge a booking that is more than 25% of the face value of the ticket. With the prevelance of credit card fraud, it is really unwise to risk buying tickets from websites allowing private sellers.
Final piece of advice? You should always get a booking confirmation with order number. If you don't get that at the end of the booking don't assume everything is fine…call up and find out what your booking number is. When you make West End theatre bookings be smart!