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    Helen Mirren in The Audience wins the London Theatre Direct Play Of The Year at SOBOM Awards

    The London Theatre Direct Award for Play Of The Year of the past year was Awarded to The Audience at the SOBOM Awards. Starring Helen Mirren, The Audience captivated audiences at London's Gielgud Theatre.

    Photo: Christopher Biggins, Tom Anderson, Box Office Manager of the Gielgud Theatre and Sean Sweeney, Business Development Director of London Theare Direct at the SOBOM Awards.

    London Theatre Direct are delighted to announce that The Audience, starring Helen Mirren at London's Gielgud Theatre won the London Theatre Direct Award for PLAY OF THE YEAR at the annual SOBOM AWARDS held at London's Plant Hollywood last night.

    SOBOM (The Society Of Box Office Managers) exists to promote goodwill, fellowship and informed debate within the Box Office and ticketing world and to aid those in the profession towards a higher valuation of their work plus increased prestige to their venues. The Society is set out to promote ideas and new developments in Box Office techniques as widely as is possible within the ticketing, entertainment and leisure industries.

    The annual awards held in at Planet Hollywood last night, hosted by Christopher Biggins, a longtime supporter of SOBOM, are voted for by the members of the ticketing community. As well as individual show awards, the categories include customer service, outstanding achievement (won by the Queens and Gielgud for their response to the situation at the Apollo last December), industry newcomer and lifetime achievement.  



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